Brilliant brand identity graphic design trends

Trends come and go, some stay for a long time, others quickly disappear. Sometimes trends go in opposite directions. Here are some recent brand identity trends:

  • Hand-drawn illustrations, sketchy lines and doodles – like in dropbox.
  • Flat design with minimal depth, colors or motion. This kind of design is versatile, creates high usability and faster loading times.
  • Movie and cartoon influences – such as super heroes.
  • Dramatic and playful typography like handwritten fonts, Serif and large CAPS
  • Pixels and playful geometric lines from video games, the 80s and 90s.
  • 2D animation and graphics bring visuals to life – but not too much
  • Mimimalism in logo design – flat, subtle, negative space, mono-lines.
  • Print inspiration – retro design, inspired by printing processes, consisting of rich textures and print effects.
  • Random distortions and deconstructions of layouts.