In our age, experience is everything. There’s no better way to help your customers and stakeholders understand the true value of your brand, than to let them experience it for themselves.
The corporate event is an important way to build your brand on top of your existing identity. But it’s also about making sure that you don’t forget the importance of consistent branding.
Event branding is capturing the essence of your organization’s brand in your event marketing campaigns. This can be done both through digital branding and onsite branding. Your event brand can and should include your organization’s brand with a little twist.
Event Branding matters, because your brand matters. Effectively representing your brand and shaping how your attendees, partners and sponsors remember it is crucial to the growth of your business.
Branding doesn’t start at the venue. It begins with finding the big idea or concept that will spark the imagination, deliver on the event’s theme and connect with your brand identity.
Here are some tips for effective branding of your event:
See examples of consistent branding at events designed by Marcomit:
Amdocs eSim, Algosec Sales Kick-off, Netivey Israel and the Frutarom’s Vitafood 2019 exhibition.
There are so many opportunities for communicating your brand at events. The challenge is communicating your brand in the right way. But don’t let that stop you from taking action.