Advanced Lipids is a joint venture between Frutarom, a global leader in taste, scent and nutrition,
and AAK, a global provider of value-added vegetable oils and fats to the infant formula industry.
Human milk is the best nutrition for infants, so companies seek to produce formulas that are as
close as possible to the composition of human milk. INFAT®, marketed and sold by Advanced
Lipids, is a scientifically proven fat component used in infant formula, which mimics the
composition, structure and benefits of human milk fat.
Advanced Lipids was looking to create a new premium category of baby formula ingredients. Our B2B2C communication needed to
highlight how our product was as close as possible to human milk. The business goal was to capture the number position from the
largest competitor in the field and to constantly continue leading the category.
For over a decade, Marcomit has been part of the Advanced Lipids team, closely involved in their growth. Our strategy
involved creating events with key opinion leaders in the field of infant formula, which included building an independent
international infant nutrition advisory board with leading industry experts. This helped foster perceptions of Advanced Lipids
as a brand at the forefront of the market.
Our strategic marketing and creative work in this campaign helped Advanced Lipids advance to
the #1 position in the market. Our INFAT brand benefit icon was used by Nestle and Abbott on
their packaging – transforming our B2B visual element to a form of B2C communication with
We’ve worked with Marcomit for a decade and it’s been a great partnership. They’re partners in our success and work well with our Swedish partner AAK. Their innovative work is of the highest international standards.
Marcomit is our selected supplier for marketing communication and we’ve been working together for years. They provide just the right balance of professionalism, creativity and customer service to suit our needs. Their creativity always exceeds our expectations.
We can always rely on Marcomit for our big projects, large events and new product launches. Always responsive, they work hard to deliver outstanding work.
Marcomit have created high level, effective and impactful design – both for branded work spaces reflecting our identity, and for our marketing materials such as presentations.
We wanted to grow internationally, specifically to the US and Marcomit helped us get there with outstanding strategy and an iconic brand language that simplifies our brand architecture.
Marcomit are an integral part of the company. They’ve helped us become industry leaders, creating a change in the future of food.
We needed high level strategy, design and content for our start-up which is changing the face of mass transportation, and Marcomit were the right fit for us. Working with Marcomit felt like home – everyone is friendly, open and willing to take a chance.
Marcomit always deliver amazingly high level projects. They’re responsive, versatile, reliable and a pleasure to work with. In short, they’re the perfect partners.
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