Alpha Group – Cell Phone Accessories.
Creating a global B2B2C brand from A to Z.
We helped build the Alpha Group to go from a local company into a large international brand. With five product lines targeting different consumer segments and localized to different countries, each product line needed a unique brand promise. Thanks to creative retail thinking and eye-catching packaging and point of sale, Alpha Group products stand out from the crowd in the retail environment. Our proven and successful concept enabled Alpha products to gain global momentum.