Joint venture of AAK and Enzymotec
Making the Transformation from B2B to B2C
Advanced Lipids is a joint venture of AAK and Enzymotec. AAK is a leading global producer and supplier of vegetable fats and oils for the infant formula industry. Enzymotec Ltd. is a leading global supplier of specialty lipid-based products and solutions.
Marcomit has worked with the company in Israel and Sweden for several years, building and implementing their marketing strategy; from the brand story to the company logo, visual elements, website, newsletters, presentations, packaging and print.
We created events with key opinion leaders and an independent international infant nutrition advisory board with leading industry experts.
Our INFAT brand benefit icon has been used by Nestlé and Abbott on their packaging – transforming our B2B visual element to a form of B2C communication with customers.