Israel Living Lab

The Israel Living Lab Consortium uses data and advanced technology to support transportation innovation and make the movement of people and goods smarter, greener and more efficient. Through their technology consortium, they enable entities from the public and private sectors to access invaluable data resources.

What we did for them:

Marcomit’s challenge was to create a brand that appeals to highly heterogeneous audiences including tech startups, academics, and public sector institutions. We did this by creating a branding language that truly reflects the company: cutting-edge but professional, young but experienced, data-driven, yet practical.