The changing content landscape

People are still using the regular methods to share content. These include; email, video, and blog posts downloadable reports.

White papers, case studies, and webinars will still be useful, but the content landscape is changing.

More and more consumers are consuming more content on tablets and mobile phones.  Everything must be mobile first – designed and created for mobile consumption. The blog and site must be easy to read on mobile devices.

Below are some trends relevant to content marketing:


  • For social media, reaching a large audience is going to take more advertising money, or better online marketing.
  • Huge competition and raised expectations make it tough for smaller companies to find a meaningful space in the content pool.
  • Demand for interactive content has been increasing. Therefore, content marketers should consider how they can create interactive quizzes or presentations that hold a web visitor’s attention.